Elevating the Aladdin brand
Aladdin is the central nervous system of the largest asset manager in the world–a platform uniting all the people, information and technology needed to manage money in real time at every step in the investment process. The extension of its visual identity breathes life into the idea of a central nervous system and collective intelligence building further on Aladdin's brand narrative.
VISUAL IDENTITY / BRANDING / DIGITAL / PRINT
Guidelines
Digital and print advertising
Environmental, packaging and digital branding
Brand extension
Visual guidelines
Print collateral for recruitment