Fund Frenzy
How do you get hedge fund managers that trade $1M a minute to spend a moment with ETFs? Finding something they love - besides money. iShares launched Fund Frenzy, a fantasy sport supported by the brand's first global marketing campaign focused on brand awareness and charitable giving based on the World Cup theme. I was the lead designer in the United States and art director of teams in Mexico, London and Hong Kong.
UI / UX / IDENTITY / DIGITAL / PRINT
Global Investor Pulse
Embracing BlackRock's visual strategy and designed with a bright, simplified approach in mind, I tailored the look and feel of one of the world's largest surveys for investors highlighting key points and data in clear and simple graphic treatments. This system was leveraged in more than fifteen countries and four languages, and it was used from digital and collateral to presentations and social media. Most of the design was digital, however some print collateral such as brochures and sales/PR decks were tailored for the respective markets.
IDENTITY / DIGITAL / SOCIAL / PRINT
