DMEXCO
DMEXCO is Europe’s leading digital marketing & tech event hosted in Cologne, Germany, and online. The event sets the benchmark as a network and business platform for the digital economy. Taking every detail into consideration including layout, structure, lighting, graphics and furniture, I led the creative strategy to build a clean and inviting space where attendees could engage with Oracle’s product demos and sales team, and learn about the latest product features or get together to have a conversation over coffee at the refuel station.
EXPERIENTIAL / DIGITAL / PRINT
Investment Forum Series
My inspiration for the flagship conference featured in BlackRock’s Latin American and Iberian markets was the spirit of the partnership between the firm and its clients. The visual identity and event experience I created puts the region front and center and blends in with the venues’ modern look and feel. After a two-day event in Miami, the experience was replicated in Madrid, Lisbon, Mexico City and São Paulo in a 2-week span. All key touch points were branded throughout the spaces including a digital stage featuring dynamic animations, presentations, mobile apps that pushed and segmented last minute activations and content by user group, provided travel information, facilitated live polling and streaming, and enabled networking in real time.
IDENTITY / EXPERIENTIAL / DIGITAL / UI / PRINT
Additional event activations
I’ve had the opportunity to develop the creative approach of many other events transforming massive, and in some instances, raw spaces into fully functioning, welcoming environments that are key for gaining an understanding of what the brand is about.
IDENTITY / EXPERIENTIAL / DIGITAL / UI / FIXTURE DESIGN
