Data to watch and binge-watch
Oracle Data Cloud brings together data and technology to drive better business outcomes. Its solutions span activation, measurement, and data enablement to equip brands with technology for every step of the marketing journey. I developed a concept to create awareness around how Oracle’s renowned solutions can expand its capabilities to the TV/Video Landscape, by transforming each ad’s environment and revealing its true potential.
CREATIVE CONCEPT / COPY / ART DIRECTION / DESIGN
Never miss a moment
Moat Reach is an Oracle technology that provides transparency into the overlap of the cross-platform marketing. The business was interested in getting impressions and traffic, so my approach was to develop a series of “feed stoppers”: simple, witty creative expressions that hint at popular TV shows while tying to the product benefits.
In a virtual world, we love what makes you real
Technology has become the great equalizer: it creates an inclusive world where everyone can participate. With everyone working from home my strategy was to commemorate Pride by virtually coming together across offices to develop a creative expression inspired by the sense of belonging— what all employees at every level are doing to support each other even when the company is not looking.
Take control
From economic uncertainties to facing a cookie-less future, it’s a tumultuous time for advertisers. My strategy was to frame these intense, unpredictable times as an adventure, and position Oracle as the tools needed to take control of that journey. This is a campaign that stays relevant and can be leveraged year-round by showing summer or winter gear.